Building a website and having a social media presence is the first step to starting a business, but without telling people it exists, it will never grow. Digital advertising can be an extremely cost affective and scalable tool to grow your brand awareness, build a customer base, and sell products if done correctly.
Instead of throwing money at Facebook, Instagram or Google,
ask us how we can turn your advertising dollars into profit.
Our Founder & CEO, Jess Grossman, was quoted in November 2020 on the ambiguous nature of Facebook’s Advertising AI and the effects it has on businesses. Read more →
Before we begin any new digital advertising campaign, we will research the advertising landscape (such as keyword research or competitor assessments), work with you to understand your business, your business goals and your sales funnel, determine an advertising budget, and create a go-ahead strategy to target your key demographic in the right place at the right time.
Once we understand your business goals, your target demo, and have chosen an advertising platform, we will build your custom digital advertising campaigns by creating your ad groups or ad sets, putting together your keyword and phrase match lists or defining your affinity or custom audiences, copywriting and building out your individual ads, internally reviewing our work, and then turning them on!
We will then monitor and optimize your campaigns on an ongoing basis. This may include adjusting your keyword bids, changing your ad groups, adding new or turning off existing ads, shifting advertising spend, or introducing new targeting options to bring in a quantifiable ROI. We then take our learnings and apply them on an ongoing basis to build a scalable and steady revenue stream.
Depending on the type of digital advertising campaign you choose to run, we may require custom graphics, videos, or animations. Through our in-house photography, design, animation, or video editing services, we can create winning creative for you to ensure your campaigns convert. Already have great creative? We can work with that!
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