Building a website and having a social media presence is the first step to starting a business, but without telling people it exists, it will never grow. Digital advertising can be an extremely cost affective and scalable tool to grow your brand awareness, build a customer base, and sell products if done correctly.
Instead of throwing money at Facebook, Instagram or Google,
ask us how we can turn your advertising dollars into profit.
Our Founder & CEO, Jess Grossman, was quoted in November 2020 on the ambiguous nature of Facebook’s Advertising AI and the effects it has on businesses. Read more →
Before we begin any new digital advertising campaign, we will research the advertising landscape (such as keyword research or competitor assessments), work with you to understand your business, your business goals and your sales funnel, determine an advertising budget, and create a go-ahead strategy to target your key demographic in the right place at the right time.
Once we understand your business goals, your target demo, and have chosen an advertising platform, we will build your custom digital advertising campaigns by creating your ad groups or ad sets, putting together your keyword and phrase match lists or defining your affinity or custom audiences, copywriting and building out your individual ads, internally reviewing our work, and then turning them on!
We will then monitor and optimize your campaigns on an ongoing basis. This may include adjusting your keyword bids, changing your ad groups, adding new or turning off existing ads, shifting advertising spend, or introducing new targeting options to bring in a quantifiable ROI. We then take our learnings and apply them on an ongoing basis to build a scalable and steady revenue stream.
Depending on the type of digital advertising campaign you choose to run, we may require custom graphics, videos, or animations. Through our in-house photography, design, animation, or video editing services, we can create winning creative for you to ensure your campaigns convert. Already have great creative? We can work with that!
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"Jessica 'gets' the startup environment and works efficiently to drive progress on the initiatives she's responsible for. She's able to effectively stay on top of many different projects and coordinate across multiple stakeholders to ensure nothing is missed. She's a confident, ambitious professional who gets things done and can deal with challenging situations and navigate tough conversations."
We've been working with Jess and her team for a few years now. They handle all of our Social Media, Google Ad Campaigns, website updates and have also helped design print ads when needed. I am particularly impressed with their use of modern software to share ideas and feedback on social media campaigns, their prompt response to all emails and social media posts, and above excellent customer service. They are fairly priced and have taken a huge weight off our shoulders in handling all of our digital marketing needs.
In Social has managed Customer Service on our website for over 1.5 years, and we couldn't be happier. Every team member we've worked with has been patient, courteous, and friendly. They're willing to go the extra mile to help with testing and happy to complete any adhoc assignments with zero fuss and complaints. We're so confident in their abilities and the quality of service they provide, we let them operate with minimal monitoring.
"Jessica is a star!"
"I had the pleasure of having Jessica as a student [in] NYU's graduate program. [She] distinguished herself in both the Financial Management and Analysis and Executive Leadership classes. A natural leader, Jessica is the former president of her sorority and she took an active role in organizing class activities and programs. Other students were naturally drawn to Jessica because of her empathy, her warmth and her naturally caring ways. She is smart, talented, hard-working, reliable and a pleasure to work with. I recommend Jessica Grossman without reservation."
"Simply put, Jessica is an exceptional professional. Relentlessly efficient and effective in her work, she embodies the smart, capable, driven individuals I'd always hoped to manage. Through her capacity and tenacity, she continually expanded her responsibilities [...] Why? Because we knew we could count on her to figure it out and deliver. Beyond being a terrific employee, she's also an incredible person -her dizzying array of societal contributions (through her non-profit work) far outstrip - in meaning and impact - anything I could say about her professionally. Hire this woman."
I’ve worked closely with the In Social team on a variety of projects including website design, graphic design, customer service and social media management - and I’ve seen first hand the team’s hard work and commitment to success. As a team that has their finger on the pulse of the newest tools and trends, they use these insights to develop show stopping client campaigns that drive awareness, consideration and ROI. Most importantly, they are a fun group of professionals that have a good time doing what they do. Highly recommended!
"I have had the pleasure of working with Jessica since May 2013. In this time she has proven not only to be a bright and capable Digital Marketing Specialist, but she also has the instincts required to deliver results. I strongly recommend Jessica as she is a definite asset to any organization."
"I have much respect for Jessica. I have introduced her into several challenging work situations and have always been impressed to see her organize, clarify, and energize the team she is working with. She is a natural marketer and team leader as well as a logical thinker and an inspiring problem solver. I recommend her highly in regards to early-phase creative business development, marketing, digital strategy, as well as PR. She is a powerful force to have on your team."
"I've been able to work with Jessica on multiple projects. Jessica demonstrated great ability to communicate between clients and myself, making sure all aspects of each project were covered explaining and providing all assets needed to get the job done in a timely manner. "
"Jessica has tremendous talent and even greater work ethic. She has a very strong grasp of emerging media and will add unexpected value to any professional team she joins."
I have had a great experience working with Jess and her team for the past 3 years managing all social media activity for one of my clients. Super organized, responsive and proactive. Very in touch with current trends (and keeping me up to date too!) The customer service team also helps make sure that no customer queries are missed and there response times are better than we could ever do. Its great to have that trust in your partners!
"Jessica has been a pleasure to work with. [Her] insights into how customers and users can perceive marketing materials helped create our product for launch. I would highly recommend Jessica, as she naturally rises to the occasion when presented with something she is passionate about."
My experience with insocial has been absolutely wonderful, exceeding our expectations in every aspect. They can take your vision and quite literally bring it to life. I highly recommend Insocial - Jess and her team to anyone considering launching a brand, or simply needing a professional team to develop and execute "everything" online. Developing content, strategy, imagery etc.. True partners!
"You are really good at what you do."