Let us help you with Google AdWords or social media advertising campaigns that will convert website traffic into paying customers.
Before we begin any new digital advertising campaign, we will research the advertising landscape (such as keyword research or competitor assessments), work with you to understand your business, your business goals and your sales funnel, determine an advertising budget, and create a go-ahead strategy to target your key demographic in the right place at the right time.
Once we understand your business goals, your target demo, and have chosen an advertising platform, we will build your custom digital advertising campaigns by creating your ad groups or ad sets, putting together your keyword and phrase match lists, copywriting and building out your individual ads, internally reviewing our work, and then turning them on!
We will then monitor and optimize your campaigns on an ongoing basis. This may include adjusting your keyword bids, changing your ad groups, adding new or turning off existing ads, or shifting advertising spend, to use your advertising budget as effectively as possible to bring in a quantifiable ROI. We then take our learnings and apply them to the next round of campaigns.
Depending on the type of digital advertising campaign you choose to run, we may require branded visual digital assets. This may include photography, custom graphics, animations, or videos. We offer design and photography services at an additional cost, if needed. Otherwise, we can use what you provide and adjust as required for each digital advertising platform.
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"Jessica 'gets' the startup environment and works efficiently to drive progress on the initiatives she's responsible for. She's able to effectively stay on top of many different projects and coordinate across multiple stakeholders to ensure nothing is missed. She's a confident, ambitious professional who gets things done and can deal with challenging situations and navigate tough conversations."
"I had the pleasure of having Jessica as a student [in] NYU's graduate program. [She] distinguished herself in both the Financial Management and Analysis and Executive Leadership classes. A natural leader, Jessica is the former president of her sorority and she took an active role in organizing class activities and programs. Other students were naturally drawn to Jessica because of her empathy, her warmth and her naturally caring ways. She is smart, talented, hard-working, reliable and a pleasure to work with. I recommend Jessica Grossman without reservation."
"Jessica has tremendous talent and even greater work ethic. She has a very strong grasp of emerging media and will add unexpected value to any professional team she joins."
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"I have had the pleasure of working with Jessica since May 2013. In this time she has proven not only to be a bright and capable Digital Marketing Specialist, but she also has the instincts required to deliver results. I strongly recommend Jessica as she is a definite asset to any organization."
"I have much respect for Jessica. I have introduced her into several challenging work situations and have always been impressed to see her organize, clarify, and energize the team she is working with. She is a natural marketer and team leader as well as a logical thinker and an inspiring problem solver. I recommend her highly in regards to early-phase creative business development, marketing, digital strategy, as well as PR. She is a powerful force to have on your team."
"Jessica has been a pleasure to work with. [Her] insights into how customers and users can perceive marketing materials helped create our product for launch. I would highly recommend Jessica, as she naturally rises to the occasion when presented with something she is passionate about."